Professional certificate program in marketing and sales management is the sound of the future.
An ideal program to be a thought leader in Sales & Marketing
Certificate of Completion from IIM Kozhikode
On successful completion, you will receive certificate of completion from IIM Lucknow
Learn through Real-Life Examples/Case Studies
Pedagogy comprising real-life examples and case studies by experts across different industries that will allow you to relate to your actual work scenario
Directly Impact Organizational Growth
Acquire knowledge and skill sets to drive sales team contributions that make a direct impact on the organizational growth
2 day On-Campus immersion module
Experience the typical high-intensity classroom and soak-in the unique campus environment of one of the most iconic and sustainable management campuses in India
Peer Learning
Benefits from peer learning will enable you to address real challenges that you face on a day to day basis and form meaningful contacts for life
Who Should Attend
Marketing & Sales Executives
Marketing & Sales Executives
Working Professionals
Working Professionals
Marketing & Sales Managers
Marketing & Sales Managers
AM i Eligible
Education
- For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized University (UGC/AICTE/DEC/AIU/State Government) in any discipline
- Diploma Holders (10+3) will be considered on a case to case basis subject to having a minimum of 10 Years of work experience in a supervisory role at the time of applying for this course
- For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country
Work Experience
- Minimum of 3 years overall experience in Marketing & Sales function or at least 5 years of work experience in a business enterprises in a managerial position
Faculty
Dr Anandakuttan B Unnithan
Ph.D, MBA, B.Tech
Dr. Sreejesh S.
Ph.D, M.Phil, MBA, MA (Economics)
Dr. M. Geetha
Ph.D (IIT Madras)
Certification
Certificate of Completion for participants successfully passing the evaluation criteria. Certification of participation for the rest.
Sample Certificate
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Talentedge Way
Live & Interactive Digital Learning
Learn from anywhere
Weekend schedule
Learn without quitting job
Case study learning
Hands-on learning using case studies, projects and simulations
Industry Interactions
Interactive live sessions with Industry stalwarts
Mobile platform enabled
Seamless learning on all screens; desktop, laptop, tabs & mobiles through app and browsers
Classroom based learning
Interactive in session peer to peer and with faculty discussions for in-depth learning against isolated learning of recorded sessions
Syllabus
- Understanding the marketing environment
- Sales vs marketing
- Holistic marketing concept
- Company orientation towards the market place
- Developing marketing strategies and plans
- Mission statement
- Define competition
- Market analysis and Porter’s Model
- Marketing information system
- Measuring marketing productivity
- Forecasting and demand measurement
- Marketing mix modelling
- Connecting with customers
- Analyzing consumer markets
- Analyzing business markets
- Identifying market segments and targets
- Building strong brands
- Developing a brand equity measurement system
- Shaping the market offerings
- Delivering value
- Communicating the customer value
- Value creation and delivery in e-commerce platforms
- Objective and scope of personal selling
- Understanding personal selling situations
- Personal selling process
- Prospecting and objection handling
- Functions and purpose of a sales organization
- Understanding the structure of the sales organization
- Assessing sales performance
- Preparing sales budget
- Need and establishment of sales territory
- Sales forecasting
- Different models in sales forecasting
- Understanding market potential
- Channel management
- Channel design
- Selection of appropriate channels
- Channel motivation
- Understanding distribution
- Components of physical distribution
- Transportation
- Warehousing
- Supply chain management
- Putting it all together: What is the right supply chain?
- Supply chain management: why only now?
The dates for the 2 day On Campus immersion session to be held at IIM Kozhikode will be communicated in due course. Attendance to the On Campus module is MANDATORY for all participants. The on-campus modules are subjected to the conditions that prevail at the point of time. These conditions pertain to the Pandemic or other unavoidable reasons. In case the current situation maintains the status quo, adequate alternate options with regards to the on-campus modules will be made available via online sessions.